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SEM, also known as Search Engine Marketing technique, is a form of digital marketing that targets promoting the organization’s websites through paid media placed on major search engines such as Google and Bing. It comprises elements like the Pay-Per-Click (PPC) advertising strategy in which the advertiser presents his product to a viewership that has demonstrated interest in advertised keywords. SEM also makes the business to be on the top of SERPs within a short time period, thus it provides quantifiable outcomes and marketing. It includes the objective of building brand awareness and recognition, targeting potential buyers, and subsequent conversion based on the World Wide Web environment.